client overview
STARCYCLE is a national indoor cycling franchise offering rhythm-based, high-energy classes in vibrant, community-focused studios across the U.S. As their franchise system grew, they needed a powerful digital foundation to drive expansion — starting with a dedicated franchise development website.
tools and technology
research
the before
When we first evaluated the STARCYCLE franchise development site, it was clear they were missing critical opportunities to engage and convert potential franchisees.
We tasked users with navigating the current STARCYCLE Franchise Development Site and finding franchise investment information
Key Pain Point Takeaways from Our Users
Competitive Analysis
Effective franchise development websites feature important information while attracting leads with engaging content
design systems
type and color design
typography
We worked with Star Cycle’s existing brand fonts, establishing a clear hierarchy to improve readability and guide users through key actions and content naturally.
colors
Using Star Cycle’s established color palette, we applied intentional color hierarchy and contrast to improve usability and ensure accessibility across the platform.
design elements
We refined existing design elements — like buttons and icons — to create consistent patterns, enhance visual flow, and align interactions with the brand’s energetic style.
design process
wireframes
Round 01 | We built wireframes according to our industry research and the clients needs.
Round 02 | Integrating client feedback from the first round, we generated the final set of wireframes.
first round designs
Initial Website Design & Prototype Development
With the approved wireframes, finalized copy, curated photos, and brand guidelines in place, we began constructing the initial website. This phase focused on translating the strategic framework into a functional prototype, blending design with user experience to create a cohesive, on-brand digital presence.
