Stay in Your Lane Home2023-02-27T17:11:52-07:00

We live to make

good brands

 CULT brands.

Are You Ready?

Let’s take your brand to the next level

Stay in Your Lane is a franchise consulting company with a mission to help good brands become cult brands. They understand that success in the franchise world requires more than just a great product or service – it requires a unique and compelling brand story, top-notch operations, and effective marketing strategies. That’s why they offer a comprehensive range of services to support franchisees, from franchise development to marketing and branding.

But Stay in Your Lane is more than just a franchise consulting company. They also have a strong commitment to diversity, equity, and inclusion (DEI) in the workplace and in their partnerships with franchises. They believe that creating inclusive and equitable work environments not only benefits employees and customers, but also helps businesses thrive.

Whether you’re an established brand looking to expand through franchising or a startup with big aspirations, Stay in Your Lane is your partner in creating a successful and sustainable franchise business. They have the expertise and experience to help you stay true to your brand and reach new heights. So, if you’re ready to make your good brand a cult brand, stay in your lane with Stay in Your Lane.





Support for EVERYONE!

Let’s Make Something MAGICAL!

We help small to midsize business leaders to create clear, consistent brands so that they can confidently and authentically position their organization in the franchise marketplace in order to attract the right clients, customers, and franchisees.  We do this through in-depth brand and market research, comprehensive analysis, insight-gathering, and creative exploration. We have an executive team who can turn your good brand into a CULT Brand. 



Creative Services


Sales & Development

Diversity, Equity, & Inclusion

Who We Are

We like each other, a lot.

Ingrid Schneider
Ingrid SchneiderCEO, Marketing + Branding Fanatic
Brett Larimer
Brett LarimerDirector of DEI & Culture Curator
Adam Herndon
Adam HerndonFranchise Operations GURU
Patti Rother
Patti RotherFranchise Development GOAT

Stay connected with us @stayinyourlaneco


We have the team to make it happen.

From our blog

Need Some Help?

In the words of Queen Lizzo – “(you’re) way too fine to be this stressed”

Our team of fractional executives are ready to help you navigate the roadmap to success! #StayInYourLane – we are here to help.

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