Stay in Your Lane understands the importance of protecting the privacy of its website users. The information collected is used to market and improve the services we offer, to improve the website content, and to contact you with updates to the website or for other marketing purposes.

Certain areas of this site require registration or a password for access. Information obtained from registered users of these areas may also be used for Stay in Your Lane marketing purposes, and cookies may be used in those and other areas, as is described in this policy. Information obtained in these areas may also be used following agreements governing access to and using the specific areas. In addition, visitors of this website may choose to register for a Login user ID and password to simplify access to some interactive features on this website. Log file data and other information gathered from registered users of this website are used to improve the customer experience while on our website.

What information do visitors to its website have?

Our web server uses an extended log file format that captures: the date and time of the visit, referring address (location from which a visitor comes to this website), the type of Internet browser, and the visitor’s IP address. (Each computer that connects to the Internet is assigned a unique number, an IP address, for identification purposes). The log file does not capture a visitor’s email address.

Does Stay in Your Lane ask for personal information?

Several areas of this website may ask for personal information. Your name, address, email address, billing information, and business profile are requested in these areas. This information is collected to help us further develop our services, to provide you access to valuable Stay in Your LaneInternet-based information and services, and to bill you for those services if you elect to use them.

Does Stay in Your Lane share my information?

We may disclose personally-identifying information (PII) about you:

  • With our service providers: We contract with companies who help with parts of our business operations. We require that our service providers only use your PII in connection with the services they perform for us.
  • With service providers to our Advertisers: Our Advertisers may contract with companies who handle data (such as Advertisers’ customer lists) for them.
  • With our subsidiaries and related companies.
  • In connection with legal proceedings: When we are under a legal obligation to do so, for example, to comply with a binding order of a court, or where disclosure is necessary to exercise, establish or defend the legal rights of Stay in Your Lane, our Advertisers or any other third party.
  • In connection with the sale of our business: If a third party acquires some or all of our business or assets, we may disclose your PII in connection with the sale.

We also share technical data we collect about your browsing habits and devices (such as data relating to our cookies, tracking pixels, and similar technologies) with other advertising companies in the digital advertising ecosystem. This enables them and us to better target ads to you.

Finally, we may disclose aggregated, anonymized information to our Advertisers and third parties.

How does Stay in Your Lane use the information?

The information collected through this website helps us identify the type of website content our customers value most. We use this information to market and improve the website and our services. We also use this information to send you email notifications about updates to the website and to contact you by other means for marketing and other purposes. Our policy is not to give, sell or otherwise distribute the information collected through this site to third parties outside of Stay in Your Lane (unless required by law); provided, however, in some cases, we may use suppliers to assist us in collecting, using or otherwise processing for our benefit the information obtained through this site. Our practice requires our suppliers to conduct activities consistent with this policy and our requirements.

What is a cookie?

A cookie is a series of data characters that, when programmed into a website, is placed by the web server into the browser’s application folder on your computer. Once placed onto your machine, the cookie will allow the website to “recognize” you as a unique individual.

Does Stay in Your Lane/ use cookies?

Cookies are used to achieve two goals. The first is to provide Stay in Your Lane with the capability to personalize information for specific segments of its customer base. Secondly, in some instances, cookies allow Stay in Your Lane to associate individual customers with their information profiles. For example, through cookies, the website can “remember” your user ID when you log in to Stay in Your Lane at this website on your computer.

Can cookies be removed from my hard drive?

Yes, cookies can be removed from your hard drive. Also, depending on the web browser type and browser version, you can change the properties on your cookie file so that cookies are not used or saved. Please check with your browser provider for more information on removing cookies.

Can I opt out of receiving further communication?

We recognize how important your online privacy is to you, so we offer the following options for controlling the targeted ads you receive and how we use your data:

  • You can opt out of receiving targeted ads served by us: You can opt out of receiving targeted ads served by us or on our behalf by clicking on the blue icon in the corner of the ads we do. Please note that if you delete your cookies or upgrade your browser after opting out, you will need to opt out again. Further, if you use multiple browsers or devices, you must execute this opt out on each browser or device.
  • You can opt out of receiving targeted ads from other companies or us: You may use the Network Advertising Initiative (NAI) opt-out tool here, which will allow you to see targeted ads from NAI-approved member companies and us.

You may opt out of receiving targeted ads from other companies that perform ad targeting services by visiting the DAA website and Your Online Choices website.

Stay in Your Lane reserves the right to amend the Privacy Policy at any time with or without notice. Please check back frequently in the event of changes. Your use of this website constitutes your agreement to this Privacy Policy.