“Focusing on rebranding does not mean our current brand is bad or damaged – it took me too long to realize that. I only wish that we had made the decision to refresh our brand and work with a professional like Ingrid sooner. My advice is that you need outside experts to help drive your rebranding efforts. The internal team is too close to the brand to make critical and honest assessments. As much passion as there can be centered on your brand, there is also a specific science to how that brand can successfully be distributed to the world. Ingrid has been able to balance her marketing expertise with her amazing heart to help us achieve our rebranding goals.” Jason Fraizer at Skyhawks
I’m advising all of my friends who are responsible for a brand to engage with Stay in Your Lane. They were able to pull the right stories out of me that can improve the position of my brand. They also have done an amazing job pointing out the things that I’ve missed or let slip through the cracks. Beyond just marketing, our work together has helped me take a productive look at the next 5 to 10 years for my business. For the first time, I had to think about what we do, how we do it, and most importantly, why. – Jack Monson Social Geek Radio
My company recently had the pleasure of working through a “brand sprint” with Ingrid and the team at Stay in Your Lane and I couldn’t be more impressed with her creativity, energy, and passion for marketing. She’s an out-of-the-box thinker that challenges me to do the same in my current marketing role. It impresses me how deep into the brand Ingrid is able to go. She made our team feel like she was truly part of our family with a focus and desire to see us succeed. I would highly recommend any brand go through this process with Ingrid and the team and challenge yourselves to rethink and reimagine your brands, your culture, your language, and the WHY. – Ali Kraus, Benetrends
