ingrid schneider
founder and ceo of stay in your lane
Ingrid is a creative visionary, a precise strategist, and a gentle force of nature who builds brands, teams, and entire realities from scratch. She’s scaled autobody shops, managed one of the largest comedy clubs in the U.S., and somehow made all of it make sense. A culture shaper to her core, she collects extraordinary humans like constellations—patterning them into something meaningful, functional, and just weird enough to work. She leads with logic, lives with heart, and has said yes to enough wild ideas that even her oldest friends sometimes think she’s making it up. (She’s not.) She loves AI, and also a slow life- and her the love of her life, her dog.
ingrid’s top skills
saying yes (with discernment)
I have a trained instinct for spotting the one idea worth breaking the rules for—and I say yes with my whole chest when it’s the right kind of wild.
brand myth-making
I excavate the emotional and cultural core of a company to build a compelling, resonant brand story people don’t just buy into — they belong to.
human-centered ai strategy
I fuse emerging technology with emotional intelligence—building systems where AI amplifies humanity, not replaces it.
talent whispering
I spot rare humans before they see it in themselves—and place them in roles that unlock their brilliance, stretch their edge, and sometimes scare them into their next evolution.
education, awards, and certificates
experience
Ingrid Schneider is the firestarter behind Stay In Your Lane and Train in Your Lane, where she takes brands from good to cult status.
She’s the secret weapon for companies ready to scale with strategy, soul, and a whole lot of edge.
Her career reads like a mashup of industries – from the polished floors of P.F. Chang’s and Fleming’s Prime Steakhouse to the grit of Front Range Automotive Solutions, the laughs at Comedy Works, and the retail trenches at Gap and Old Navy.
But it’s her “People First, BS Last” approach that sets her apart.
Ingrid fuses creative grit with operational savvy, helping businesses grow without losing what makes them iconic.
