ingrid schneider

founder and ceo of stay in your lane

Ingrid is a creative visionary, a precise strategist, and a gentle force of nature who builds brands, teams, and entire realities from scratch. She’s scaled autobody shops, managed one of the largest comedy clubs in the U.S., and somehow made all of it make sense. A culture shaper to her core, she collects extraordinary humans like constellations—patterning them into something meaningful, functional, and just weird enough to work. She leads with logic, lives with heart, and has said yes to enough wild ideas that even her oldest friends sometimes think she’s making it up. (She’s not.) She loves AI, and also a slow life- and her the love of her life, her dog.

ingrid's top skills

saying yes (with discernment)

Ingrid has a trained instinct for spotting the one idea worth breaking the rules for – and I say yes with my whole chest when it’s the right kind of wild.

brand myth-making

Ingrid excavates the emotional and cultural core of a company to build compelling, resonant brand stories people don’t just buy into – they belong to.

human-centered ai strategy

Ingrid fuses emerging technology with emotional intelligence – building systems where AI amplifies humanity, not replaces it.

talent whispering

Ingrid sports rare humans before they see it in themselves – and places them in roles that unlock their brilliance, stretch their edge, and sometimes scare them into their next evolution.

what people are saying

“Can confirm. Have Ingrid at your Conference.”

Michael Barnett, CFE Co-Founder and CEO @ Romp n' Roll | Certified Franchise Executive

“Ingrid gets high marks on all our post event surveys. She has also presented to my Vistage group and blew them all away with her knowledge, making everything easy to understand and DO.”

Michelle Monroe Rowan, CFE President | Delivering Insights That Drive Franchise Growth

“The all day workshop we took from you and your team was exceptional. I use the tools learned there on a daily basis. It has saved me HOURS of work weekly.”

Jonathan Weathington, CEO | Franchising Disruptor | Real One

“We get the best feedback from your sessions! Let’s Grow x3 and Mastermind events. Everyone learns so much, almost too much – but that’s never a bad thing.”

Liane Caruso, CFE Fractional CMO | Franchise Marketing Consultant

“Ingrid was the highlight of our annual conference last year. Legit blew folks away! A 30+ year Ben & Jerry’s franchise veteran said it was the best presentation he’d seen in all his years!”

Amy Perkins, CFE Senior Business Consultant | New Business Development Manager

“Your talk at FBR was life changing. Helping people feel safe enough to share.”

Lizzie Webb, Vice President of Operations at IMAGE Studios®

education, awards, and certificates

Education

  • Masters Degree in Elementary Education from Metro State University
  • Double Major in Political Studies/Theology from The Master’s University

awards

  • Franchise Influencer Award 3 years in a row

Certificates

  • Good Economics for Hard Times from MIT
  • The challenges of Global Poverty from MIT

experience

Ingrid Schneider is the firestarter behind Stay In Your Lane and Train in Your Lane, where she takes brands from good to cult status.

She’s the secret weapon for companies ready to scale with strategy, soul, and a whole lot of edge.

Her career reads like a mashup of industries – from the polished floors of P.F. Chang’s and Fleming’s Prime Steakhouse to the grit of Front Range Automotive Solutions, the laughs at Comedy Works, and the retail trenches at Gap and Old Navy.

But it’s her “People First, BS Last” approach that sets her apart.

Ingrid fuses creative grit with operational savvy, helping businesses grow without losing what makes them iconic.