Monthly performance report
Idolize Media — August 2026 Performance
Executive Summary
- August delivered 192 leads, up 53.6%, with nearly flat overall cost per lead. Cost per lead increased 1.0% from $22.91 to $23.13.
- CRA’s launch drove most of the growth. CRA contributed 52 leads at $10.91 each, accounting for 77.6% of the net increase. The eight continuing locations grew from 125 to 140 leads (+12.0%), but their cost per lead rose 20.8% to $27.66.
- KIS and STE strengthened; CLE, MAT, and UNI need attention. KIS and STE added 28 leads combined. CLE, MAT, and UNI lost 28, with August costs per lead of $67.64, $120.48, and $39.02.
Full delivery and CRA’s launch increased volume.
Portfolio and continuing-location comparison
Continuing locations exclude CRA in both months. Both calendar months contain 31 days.
| Scope / month | Lead spend | Leads | CPL | Leads / click |
|---|---|---|---|---|
| All locations · July | $2,863.58 | 125 | $22.91 | 5.99% |
| All locations · August | $4,440.32 | 192 | $23.13 | 6.27% |
| Continuing · August | $3,872.90 | 140 | $27.66 | 5.19% |
| CRA launch · August | $567.42 | 52 | $10.91 | 14.21% |
CRA drove growth while three continuing locations lost leads
CRA supplied 52 of the 67 additional leads; continuing locations added a net 15. KIS (+16), STE (+12), NAS (+7), SUT (+5), and HUN (+3) added 43 leads. CLE (−16), UNI (−8), and MAT (−4) offset 28 of that gain. Five of eight continuing locations grew. KIS led continuing-location volume with 42 leads and STE followed with 25; preserve their coverage while investigating the declining locations.
Lead volume by location
| Location | July leads | August leads | Lead change |
|---|---|---|---|
| CRA | 0 | 52 | +52 |
| KIS | 26 | 42 | +16 |
| STE | 13 | 25 | +12 |
| HUN | 14 | 17 | +3 |
| SUT | 12 | 17 | +5 |
| NAS | 9 | 16 | +7 |
| UNI | 18 | 10 | -8 |
| CLE | 24 | 8 | -16 |
| MAT | 9 | 5 | -4 |
MAT, CLE, and UNI need conversion checks before more spend
KIS improved to $14.49 per lead and STE to $15.52. NAS improved from $45.67 to $30.62, so it no longer shares MAT’s position as one of the two highest-cost locations. HUN’s CTR improved from 0.66% to 0.91%, but its CPL increased to $23.00 as leads per click declined. Use both traffic and lead outcomes when evaluating local performance.
Lead cost by location
CPL = lead-campaign spend ÷ applications submitted. Negative CPL changes are favorable; CRA has no July CPL.
| Location | July spend | August spend | July CPL | August CPL | CPL change |
|---|---|---|---|---|---|
| MAT | $469.51 | $602.38 | $52.17 | $120.48 | +130.9% |
| CLE | $362.18 | $541.11 | $15.09 | $67.64 | +348.2% |
| UNI | $309.98 | $390.18 | $17.22 | $39.02 | +126.6% |
| NAS | $411.06 | $489.87 | $45.67 | $30.62 | -33.0% |
| SUT | $365.49 | $461.81 | $30.46 | $27.17 | -10.8% |
| HUN | $292.84 | $390.93 | $20.92 | $23.00 | +9.9% |
| STE | $208.93 | $387.97 | $16.07 | $15.52 | -3.4% |
| KIS | $443.59 | $608.65 | $17.06 | $14.49 | -15.1% |
| CRA | $0.00 | $567.42 | n/a | $10.91 | n/a |
Traffic alone does not explain the losses. CLE and UNI received more link clicks with broadly stable CTR, yet generated fewer leads. At portfolio level, CTR decreased from 1.30% to 1.24% and CPC rose from $1.37 to $1.45. Review form completion and attribution alongside the ad engagement signals below.
August location signals
Lead campaigns only; purchases are secondary attributed outcomes.
| Location | August CTR | August CPC | August purchases* |
|---|---|---|---|
| CRA | 1.39% | $1.55 | 0 |
| KIS | 1.69% | $1.09 | 2 |
| STE | 1.42% | $1.15 | 3 |
| HUN | 0.91% | $1.78 | 0 |
| SUT | 1.08% | $1.48 | 5 |
| NAS | 1.15% | $1.65 | 2 |
| UNI | 1.39% | $1.30 | 1 |
| CLE | 1.28% | $1.55 | 4 |
| MAT | 0.91% | $1.86 | 0 |
* Seventeen purchases and $767 in purchase conversion value were attributed to lead campaigns.
Destination performance varies by location
The main website had a lower aggregate CPL, but the destination choice depends on location. They generated 87 August leads at $25.27 each versus 53 at $31.59 for Meta LP. Yet KIS’s Meta LP destination achieved $11.40 per lead versus $19.04 for its main-website destination, and HUN and UNI also had lower Meta LP CPL. MAT was expensive across both destinations. These were unevenly delivered ads, not a randomized test; allocation, dates, location mix, and small lead counts prevent a causal winner claim. CRA’s launch campaign is grouped separately from the continuing-location destination comparison.
Destination summary
| Destination / campaign | August spend | August leads | August CPL | July CPL |
|---|---|---|---|---|
| Main website | $2,198.60 | 87 | $25.27 | $21.21 |
| Meta LP | $1,674.30 | 53 | $31.59 | $24.37 |
| CRA launch | $567.42 | 52 | $10.91 | n/a |
CLE’s August destination choice followed its stronger July results. Meta LP generated 23 July leads at $13.67 each, compared with 1 lead at $40.08 from the main website. Based on that preference, August delivery focused on Meta LP. KIS generated 25 August leads through Meta LP, while MAT produced only two and three leads across its destinations.
Destination outcomes by location
| Location | Destination / campaign | Spend | Leads | CPL |
|---|---|---|---|---|
| CLE | Meta LP | $541.11 (+72.1%) | 8 (-65.2%) | $67.64 (+394.7%) |
| CRA | CRA launch | $567.42 (no July baseline) | 52 (no July baseline) | $10.91 (no July baseline) |
| HUN | Main website | $196.18 (+2082.2%) | 8 (+700.0%) | $24.52 (+172.8%) |
| HUN | Meta LP | $194.75 (-30.0%) | 9 (-30.8%) | $21.64 (+1.2%) |
| KIS | Main website | $323.71 (+41.2%) | 17 (+70.0%) | $19.04 (-16.9%) |
| KIS | Meta LP | $284.94 (+32.9%) | 25 (+56.2%) | $11.40 (-14.9%) |
| MAT | Main website | $229.95 (no July baseline) | 2 (no July baseline) | $114.98 (no July baseline) |
| MAT | Meta LP | $372.43 (-17.6%) | 3 (-57.1%) | $124.14 (+92.3%) |
| NAS | Main website | $489.87 (+108.6%) | 16 (+166.7%) | $30.62 (-21.8%) |
| STE | Main website | $387.97 (+164.6%) | 25 (+92.3%) | $15.52 (+37.6%) |
| SUT | Main website | $461.81 (+72.8%) | 17 (+54.5%) | $27.17 (+11.8%) |
| UNI | Main website | $109.11 (-54.5%) | 2 (-84.6%) | $54.56 (+195.9%) |
| UNI | Meta LP | $281.07 (+338.1%) | 8 (+60.0%) | $35.13 (+173.8%) |
Destination traffic signals by location
August values with changes versus July in parentheses, matched by location and destination. Clicks and CPC show percent changes; CTR and leads per click show percentage-point changes (pp). No July baseline means the destination did not run in July.
| Location | Destination / campaign | Link clicks | Link CTR | CPC | Leads / click |
|---|---|---|---|---|---|
| CLE | Meta LP | 348 (+55.4%) | 1.28% (-0.06 pp) | $1.55 (+10.8%) | 2.30% (-7.97 pp) |
| CRA | CRA launch | 366 (no July baseline) | 1.39% (no July baseline) | $1.55 (no July baseline) | 14.21% (no July baseline) |
| HUN | Main website | 113 (+1312.5%) | 0.92% (-0.36 pp) | $1.74 (+54.5%) | 7.08% (-5.42 pp) |
| HUN | Meta LP | 107 (-22.5%) | 0.90% (+0.27 pp) | $1.82 (-9.7%) | 8.41% (-1.01 pp) |
| KIS | Main website | 286 (+45.9%) | 1.62% (-0.04 pp) | $1.13 (-3.2%) | 5.94% (+0.84 pp) |
| KIS | Meta LP | 272 (+43.2%) | 1.76% (-0.05 pp) | $1.05 (-7.1%) | 9.19% (+0.77 pp) |
| MAT | Main website | 121 (no July baseline) | 0.86% (no July baseline) | $1.90 (no July baseline) | 1.65% (no July baseline) |
| MAT | Meta LP | 202 (-13.7%) | 0.94% (-0.14 pp) | $1.84 (-4.5%) | 1.49% (-1.51 pp) |
| NAS | Main website | 297 (+70.7%) | 1.15% (-0.19 pp) | $1.65 (+22.2%) | 5.39% (+1.94 pp) |
| STE | Main website | 337 (+93.7%) | 1.42% (-0.12 pp) | $1.15 (+36.6%) | 7.42% (-0.05 pp) |
| SUT | Main website | 312 (+66.8%) | 1.08% (-0.38 pp) | $1.48 (+3.6%) | 5.45% (-0.43 pp) |
| UNI | Main website | 84 (-60.2%) | 1.42% (+0.07 pp) | $1.30 (+14.3%) | 2.38% (-3.78 pp) |
| UNI | Meta LP | 216 (+332.0%) | 1.37% (+0.01 pp) | $1.30 (+1.4%) | 3.70% (-6.30 pp) |
Purchases as a byproduct
Lead campaigns generated 17 attributed purchases in August, up from 9 in July (+88.9%). Reported purchase value increased from $661 to $767 (+16.0%). These purchases were a byproduct of campaigns optimized for submitted applications, not the primary campaign objective.
More purchases brought a smaller increase in purchase value. Average reported value per purchase fell from $73.44 to $45.12 (−38.6%). SUT led with 5 purchases and $300 in value; CLE added 3 purchases and STE added 3 versus July. Together, those three locations accounted for 12 of August’s 17 purchases. Track purchase value alongside purchase count when reviewing this secondary outcome.
Purchase byproducts by location
August values; parentheses show absolute changes versus July in purchases and USD. CRA had no July delivery.
| Location | Purchases | Purchase value |
|---|---|---|
| SUT | 5 (+4) | $300.00 (+$250.00) |
| CLE | 4 (+3) | $101.00 (+$86.00) |
| STE | 3 (+3) | $145.00 (+$145.00) |
| KIS | 2 (-2) | $110.00 (−$215.00) |
| NAS | 2 (+0) | $36.00 (−$85.00) |
| UNI | 1 (+1) | $75.00 (+$75.00) |
| CRA | 0 (+0) | $0.00 ($0.00) |
| HUN | 0 (+0) | $0.00 ($0.00) |
| MAT | 0 (-1) | $0.00 (−$150.00) |
| Total | 17 (+8) | $767.00 (+$106.00) |
Actions for September
- CLE, MAT, and UNI will run individual ads for manual A/B testing. Tests will compare ad copy, headlines, descriptions, destinations, and creatives.
- KIS and STE will continue with the same setup unless performance declines are observed.
- Audience Network and Facebook Marketplace have been removed from placements across all ad accounts to reduce spend on low-quality placements.
- Continue daily delivery and conversion monitoring. August had no portfolio-wide zero-spend day. Track each location’s spend, clicks, submitted applications, and booking outcomes so delivery continuity does not conceal weakening conversion.
