chantel soumis

fractional chief marketing officer

Chantel Soumis is a dynamic marketing leader known for creating powerful, human-centered connections between brands and their audiences, leveraging neuroscience and consumer psychology. With a proven track record of driving exceptional growth in pipeline and lead generation, Chantel inspires teams through empathy, inclusivity, and innovation. Her expertise empowers B2B and franchise enterprises to strategically amplify their presence, transform their customer experiences, and unlock their full market potential.

chantel’s top skills

consumer psychology

Leveraging neuroscience fundamentals to maximize marketing impact and deeply resonate with audiences.

emotional intelligence

Identifying and nurturing opportunities to consistently fill the pipeline with qualified leads.

lead generation

Identifying and nurturing opportunities to consistently fill the pipeline with qualified leads.

brand discernment

Expertly aligning strategic decisions with brand identity and market opportunities to drive meaningful growth.

education, awards, and certificates

education

  • Bachelor’s of Business Administration
  • Bachelor’s of Marketing
  • Cont. Education at Harvard University School of Business

awards

  • Athena Award Nominee (2025)
  • Cover Of Kind Magazine (2025)
  • Brava Magazine’s Woman To Watch (2020)
  • Woman Of Inspiration From Universal Women’s Network (2019)
  • Golden Mic Award (2018)

certificates

  • UX Certification From Nielsen Norman Group
  • HubSpot Certified
  • Google Certified

experience

Chantel Soumis brings over a decade of transformative marketing leadership experience across various industries, including B2B technology, SaaS, franchise, manufacturing, pharma, and healthcare.

Chantel has successfully spearheaded innovative marketing strategies, launched global Product Lifecycle Management (PLM) initiatives, and developed impactful partner programs, all of which have driven exponential growth for her clients.

With her extensive background, Chantel has worked with both Fortune 500 enterprises and small to medium-sized businesses (SMBs), consistently delivering outstanding results in brand visibility, customer engagement, and revenue generation.

Throughout her career, Chantel has collaborated with renowned clients and projects, including LinkedIn, Forbes, Thrive, Indeavor, Disney, Ben & Jerry’s, The Lash Lounge, Frenchies Modern Nail Care, Bishops Cuts/Color, iSmash, and many others.

more about Chantel

First job? Babysitting… but I wasn’t any good at it. I did a LOT in retail throughout high school and college to work up that college tuition, including stops with brands like The Buckle and Hollister. I also managed a popular Gift Shop and Local Craft Store in my home town of Madison, WI while supporting marketing projects at a Tax and Accounting Firm.

I love the versatility of each day! No day is ever vanilla. There are scoops of advertising conversations, drizzles of rhetoric and blogging with a ton of data review sprinkled on top.

Interlaken, Switzerland

My strawberry burst amino acids mixed into a sparkling water – the perfect mid-day mocktail!

“This too shall pass.” So hold on a little longer and cherish every moment you have!