Bishops Cuts & Color is a growing salon franchise operating in the competitive beauty and personal care industry. The brand positions itself with “a modern look, quality stylists, fair price and basically we’re just more fun,” serving customers seeking “cuts, color, styling options, and facial hair grooming.” Their current messaging emphasizes inclusivity with “Whether you’re in need of a clean-up, a new style, or a gender-affirming transformation, we’ve got you covered.”

However, the brand’s visual identity and physical spaces hadn’t evolved to match this inclusive positioning. Bishops was caught between their legacy grunge/rock aesthetic that appealed to a niche creative demographic and their desire to welcome a broader, more diverse customer base. As a franchise operation, they also needed consistent brand guidelines to ensure cohesive experiences across multiple locations while competing in a crowded salon market dominated by both independent stylists and major chains.

We began the visual exploration by focusing on how the brand’s color system could evolve to feel more inclusive, vibrant, and emotionally resonant. This mood board tested a shift away from heavy grunge tones toward brighter, more human-centered palettes while keeping Bishops’ bold energy intact.

*This board includes images sourced from Pinterest and is intended for internal concept development only. All imagery remains the property of its original creators.

The updated type system builds on Bishops’ existing use of Akzidenz-Grotesk by pairing it with Montserrat for balance and readability. This combination maintains the brand’s bold edge while opening up space for more inclusive and accessible communication.

Expanded the color palette with cream and blue to complement existing orange and white, creating more versatility and approachability. Retained the distinctive display font while adding Montserrat for body copy to improve readability and accessibility.

Comprehensive style guide providing franchisees with clear direction on logo usage, color applications, typography, and visual consistency standards.

Developed signature photo treatment with colored line overlays reminiscent of vintage TV static, creating a unique visual identity that’s both nostalgic and contemporary.

Detailed color contrast guidelines ensuring all franchise locations can create inclusive, accessible communications that meet modern accessibility requirements.

Clean, conversion-focused design that balances Bishops’ creative energy with user-friendly navigation and clear service offerings.

SEO-optimized copy with strategic calls-to-action designed to drive bookings while reinforcing brand messaging and local search visibility.

Dedicated franchise information section providing potential partners with clear business information and brand expectations.

• Successfully expanded target demographic while preserving creative brand identity
• Created scalable brand system suitable for franchise growth
• Improved digital presence with conversion-focused website design
• Established accessibility standards for inclusive customer experience

Successfully repositioned Bishops as an inclusive creative destination that attracts diverse customers while maintaining their core identity. The refreshed brand now embodies their philosophy: everyone deserves great hair at a fair price, with more fun in the process.