How to Work with Patti Rother, President of Stay in Your Lane.

Patti Rother serves as the President of Stay in Your Lane and is a cornerstone in each of our three verticals: Fractional Roles, Brain Trust, and Training and education. With her years of expertise, Patti is committed to transforming good brands into iconic CULT brands.

Training & Education

  • Courses: Under Patti’s direction, our Training and education arm offers specialized courses in AI, DEI, and other relevant topics.
  • Skill Development: Equip your team with the skills and insights needed to excel in today’s competitive landscape.

Fractional Roles

  • Role: Patti acts as a Fractional Franchise Developer, offering different levels of engagement to suit your brand’s needs.
  • Mentorship: Alongside her fractional role, Patti provides invaluable mentorship to guide your brand toward growth and success.

The Entire Brain Trust

  • Team Consultation: Patti leads our Brain Trust with Ingrid, where our entire team collaborates to elevate your brand to CULT status.
  • Strategic Guidance: Benefit from collective insights and strategies tailored to your brand’s unique challenges and opportunities.

Patti “the Goat” Rother.

We are so glad we have her.

Patti has built some of the best brands in the industry and sold thousands of franchises in her time. (She’s KOABD)

We call her our Fran Dev GOAT. (Greatest of all Time.)

There are a lot of Fran Dev great’s and Patti is ours.

Sandwiches, Noodles, Pets, Gyms, Popsicles, Patti’s fingerprint is on a lot of big brands we know and love. ❤️  She has been in the franchising space for some time. (Don’t worry Patti, we won’t tell people how old you are…)

Patti lives in Colorado with her wife, her two daughters, two dogs, & two cats. If she isn’t selling, coaching, mentoring, or encouraging people in the franchise space, she is out in her garden growing her own veggies, flowers, and plants. She is good at a lot of things, and gardening is another.

Patti believes in equality, fun, and snacks.

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